Gainerie 91 is a French luxury packaging and merchandising company. In a group of two industrial designers, our challenge was to create a trinket: a small object or special attention that a brand offers to its customers and other valued contacts. The theme of the 9th edition was "Luxury gift"
In our gift, we chose to express the beauty of DIor cosmetics. The brand's graphic charter is elegant, refined, feminine and traditional.
The Spring Flower, a new experience of discovering luxury products
The spring flower is a trinket in rose, an emblematic flower of the House of Dior. By opening the petals, the user ends the suspense and discovers the flower's pollen: 3 Dior addict lipsticks, whose references are indicated on the petals. As a marketing strategy, the 4th petal reveals a new shade that only remains to be purchased. The trinket has a decorative function: it dresses an interior in Dior's codes of brilliance, transparency, and curved shapes.
